Whether it's the design of a logo, building a mission statement or complete Corporate Identity design, we can provide our clients with a symbolic embodiment of all the qualities that they want to convey about their business, it's people and it's values, and create the right public perception for that business or product.
Branding is not just a logo. The logo is incredibly important as it is the face of your business, but branding is also about all the supporting graphics, colour palettes, tone of voice and personality that a business uses to differentiate themselves from their competition.
A brand needs to:
Say what the business does in a clear way;
Give the business credibility in its industry;
Generate an emotive response from potential customers, which then leads to trust, attachment and loyalty;
Turn potential interest into a purchase.
A brand review provides an analysis of a brand and its marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. The review offers recommendations to improve brand positioning, brand management and marketing effectiveness.
Style guides are an important part of any branding process - this incorporates all forms of branding, from visual identity such as the logo, stationery and signage, through to tone of voice and customer service. This is a guide for the company to ensure that these different branding elements follow the company's overall vision and public perception, whether applied by an inhouse designer, an assistant creating an internal powerpoint presentation, or a supplier providing signage for a shop front.
Are you talented, creative, and concept-drivne? We'd like to hear from you.
"Awesome attitude! Nothing is too hard and they think beyond the mundane to bring your business and your brand brilliance."
Hugh Jones, General Manager at Australian Worldwide Importers
Loft Creative
office@loftcreative.com.au
80 Beaufort Street
Perth
Western Australia
6000
Australia
work:
+61.8.9228.1799
fax:
+61.8.9228.0799
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