We designed a series of workbooks for use in educating hairstylists of products and service skills, starting with the luxury product 'Chronologiste' made from caviar! The task was to create a new graphic style to represent education and enlightenment, while not clashing with the existing and very strict Kerastase international branding guidelines. The workbooks needed to be accessible by students and used also by the educators as a teaching tool and accompaniment to presentations.
We redesigned the Sharks logo to modernise and personalise their outdated graphics. This was a hard task as with such a large number of people associating with the club, all had their opinions on whether tradition should be broken! We designed and printed the new stationery range and marketing templates, including the new membership booklet which connects the club’s values with the contemporary graphic style. Loft Creative continue to proudly support the Sharks.
The East Fremantle Football Club is the most successful team in the WAFL, formed in 1898, winning 29 league premierships. Visit: www.effc.com.au
Loft Creative have worked with CGA Mining Limited on a range of design and print projects, including annual reports and mail outs, exhibition design and internal materials. Loft Creative also designed and developed the CGA Mining website which incorporates ASX and TSX share price feeds and announcements. All governance and company related information is controllable via a central content management system.
CGA Mining Limited and its subsidiaries is a producing gold mining company, with its principal asset being the +200,000 ounce per annum Masbate Gold Mine in the Philippines. Visit: www.cgamining.com
Performed in the last days of the Playhouse Theatre in the city, Puss in Boots was an extremely successful pantomime directed by John Senczuk. A graphic theme was designed and then carried across to various media including posters, flyers and newspaper advertising. Other projects have included designing all marketing collateral for the upcoming production The Sound of Music and supporting collateral for Ocean Ride for MS, and Swim for MS.
The Multiple Sclerosis Society of Western Australia support people with multiple sclerosis (MS), their families and carers. Visit: www.mswa.org.au
Extensive information architecture redevelopment was conducted to better represent the Alliance's role in the redevelopment of Stirling. Functional website elements include an enterprise content management system with strict contributor and administrator workflow privileges. Interactive website components include photo galleries to display artistic impressions of the Stirling urban redevelopment projects. Social media has been integrated to drive traffic back to the website and target younger demographics.
The Stirling City Centre Alliance has been working for the past two years to develop the Stirling City Centre vision and progress the necessary planning to enable development to occur. Visit: www.stirlingcitycentre.com.au
Loft Creative created the inFuse identity, packaging for the four flavours including bottles and cartons, posters, neck talkers and shelf talkers, and product sell sheets. A smooth and sophisticated flash animated website was designed and developed to promote the product. Loft Creative continues to regularly supply artwork for various applications for Infuse and are looking forward to also producing a children’s juice label using hand-drawn illustrations.
Infuse is a refreshing sparkling mineral water, with half the sugar of soft drink but with twice the taste. Visit: www.infuseh2o.com.au
Loft Creative has been very happy to be involved in various projects with CANWA, especially as the projects are always creative and community focused. We designed the Annual Report for 2009 with a focus on communities and the environment, combining strong typographic layouts with amazing photography supplied by local photographers. Loft has also been involved in print projects such as a photography coffee table book, and flyers to promote events.
CANWA is the peak body for community arts and cultural development in WA. Visit: www.canwa.com.au
Loft Creative were responsible for the design of the corporate identity, logo design and branding for Ratel Group Ltd. Other design tasks include exhibition collateral and business card design. Loft Creative also designed and developed the Ratel Group website which incorporates TSX share price feeds and announcements. All governance and company related information is controllable via a central content management system.
Ratel Group Limited is listed on the main board of the Toronto Stock Exchange (TSX:RTG) and is a mining exploration company focused on developing gold and copper deposits in Africa. Visit: www.ratelgroup.com
We designed the new Metropolis Fremantle website to improve usability, encouraging end user participation and brand interaction through a gallery, uploading of personal photos, news feeds, competitions and social media links.
Metropolis Fremantle are a nightclub based in the trendy café strip of Fremantle, featuring local and international DJs and touring local and international music groups. Visit: www.metropolisfremantle.com.au
Designed and developed a very popular, interactive and informative website to cater for expedition progress updates. This website experienced up to 10,000 visits per week during the expedition. Functional elements included email and SMS notifications informing the public on expedition progress. Interactive website elements included integration with social media websites, blogging tools, SMS updates, image galleries, progress maps, weather conditions and ice conditions. All website features were controlled via a central content management system by a webmaster who was on call 24/7.
One Map Epic is Australian Tom Smitheringale, who set out from the northernmost edge of Canada with the aim of reaching the geographic North Pole solo and unsupported. Visit: www.onemanepic.com
Rio Tinto approached Loft Creative to design and develop an eCard to send to their stakeholders, colleagues and suppliers over the festive season. We developed a unique design incorporating graphic elements unique to Rio Tinto and the Iron Ore division, producing a friendly and inviting theme without sacrificing Rio Tinto’s strong brand values. This application also needed to work across iPad and iPhone devices and be easily understood and accessed by all.
Rio Tinto is a world leader in finding, mining and processing the earth's mineral resources. Visit: www.riotintoironore.com
Loft Creative have worked with the MS Society on a range of fundraising events, most recently being the production of The Sound of Music which was performed at the Regal Theatre. A graphic theme was designed and then carried across to various media including posters, flyers, newspaper advertising, and the theatre program. Other projects have included designing all marketing collateral for the upcoming production Puss in Boots and supporting collateral for Ocean Ride for MS, and Swim for MS.
The Multiple Sclerosis Society of Western Australia support people with multiple sclerosis (MS), their families and carers. Visit: www.mswa.org.au
Loft Creative developed the new branding for Veritas Records along with the album artwork for Tenebrae Reflections, the first album by Australian local talent ‘Q’. This artwork was then adapted for posters, CD stands, and flyers and used through the group’s MySpace page. Thanks to Fiona Dabic for the amazing photography.
Veritas Records is a record company run by producer Hugh Jones. Visit: www.veritasrecords.com.au
Loft Creative designed and developed a customised application for Scottech Oilfield Services to assist with overall project management and reporting tasks. The project management software was a catalyst in securing a contractual arrangement between Scottech Oilfield Services and Woodside. Gavin was responsible for systems analysis and offshore project consultation and management, including completing the OPITO offshore training courses. Loft Creative also regularly conduct thorough business and systems analysis, identifying criteria to enhance the performance of Scottech’s internal business processes.
Scottech Oilfield Services is the leading provider of filtration services and consumables, trusted for quality and performance throughout the Australian oil and gas community. Visit: www.scottech.net.au or read the Case Study.
Loft Creative were responsible for conceptual design and development for Classic Contractors' corporate identity and brand management. Provide website design and development services necessary to increase the public exposure of the company’s products and services. Provide support to the management team in meeting the public relations goals of the company and ensure on time delivery announcements. Print Management of company related material and support products.
Classic Contractors was established in Perth in 1995 to provide building maintenance, painting and construction services to the private and public sectors throughout Western Australia. Visit: www.classiccontractors.com.au or read the Case Study.
Loft Creative were responsible for adhering to strict style guide requirements in the provision of graphic design, proofing and corrections, print and distribution services to support the groups marketing team. Provide website development and online appointment booking functionality featuring email and SMS notification.
Pharmacy 777 Western Australian pharmacy chain with over twenty five retail outlets delivering products and services to both metropolitan and regional locations. The company is the largest pharmacy network in Western Australia. Visit: www.pharmacy777.com.au
Through a strong understanding of Murdoch’s requirements, Loft Creative produced an aesthetically pleasing, user-friendly, organised and easy to navigate online annual report website. The benefits of Loft Creative’s online annual report solution included the saving of energy, trees and water, reducing waste and greenhouse gases.
Murdoch University is an astute Western Australian tertiary education and research institution with a five-star graduate satisfaction rating. Visit: www.murdoch.edu.au
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Hugh Jones, Producer at Veritas Records
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